Acer announced that its marketing campaigns and packaging innovation have been honored with the prestigious Red Dot Brand & Communication Design Awards 2025, celebrating excellence in creative strategy, storytelling, and sustainability. The winning entries reflect the Acer brand’s impact and meaningful engagement across diverse themes such as gaming, AI empowerment, and eco-conscious packaging.

The Predator Force 2.0 campaign reimagines gaming technology through a dynamic superhero narrative, transforming hardware specs into authentic stories, and with each character representing a core strength of Predator devices: CPU, GPU, cooling, keyboard precision, and display excellence. This creative approach helps simplify the communication of technical advancements in the realm of gaming technology, deepening understanding and engagement with the global gaming community.

Built as an adaptable and scalable platform that could respond to market dynamics, the Predator Force campaign aligned with major hardware upgrade cycles and delivered a compelling «level up» story. It has been activated across major tech events, esports partnerships, targeted retail, and influencer collaborations, maximizing exposure.